Our Story

The CEO of Asiana Foods always dreamed of filling Australian supermarket shelves with authentic Korean-made products of only the finest quality. As a second generation Korean Australian, he aspired to utilise his cultural knowledge to contribute towards the curation of real Korean food and cultural experiences across the nation. 

In 2018, a core team of industry-leading experts was gathered and Asiana Foods was established to make this vision come true. Since then, Asiana Foods has been a driving force behind the Korean food shelves within independent grocers and Australia’s biggest supermarket chains. We are committed to providing assistance to our local markets in order for our communities to thrive.

Specialists in the sourcing, importing and distribution of Korea’s best-selling products

Asiana Foods is now one of Australia’s most trusted wholesale distributors, providing a diversity of local and imported products of unparalleled quality for price. Our highest level of service is unmatched across the industry as our local market knowledge and diversity of experiences allows us to closely work with our clients in sourcing the right product ranges. Our wide variance of products mainly extend into the categories of confectionery, snacks, groceries, condiments and beverages.

We have assisted many local brands in establishing themselves within the Australian industry and have continuously been able to observe the increasingly growing interest towards Korean culture. Our continuous commitment to major supermarket chains such as Coles, Woolworths confirms our capabilities and commitment to the growing success of Korean food in the Australian industry.

Diverse network of trusted partners

The key to our success lies in our well-built and long-standing relationships with our local and global suppliers. Asiana Foods is proud to work with the most loved and trusted Korean suppliers to guarantee only the most reliable purchase and distribution experience. Our suppliers are HACCP accredited and are in compliance with Australian food safety regulations and industry standards. We ensure a meticulous screening process when joining hands with new suppliers and make it a top priority to manage mutually beneficial relationships amongst our company, employees and partners.

Asiana Foods Mission

  • 1

    Asiana Foods will continuously strive to become Australia’s most trusted Korean food distributor through our commitment to ethical management, social responsibilities and transparency

  • 2

    Through transparent on-going communication and support, we will work closely with your team to find the right approach in meeting your requirements. We will uphold a high standard of service to provide the best wholesale ordering experiences.

  • 3

    We will continue to steadily invest into our supply chain capabilities to meet client needs and bridge the gap between Australian grocers and Korean distributors.