Our Story

The CEO of Asiana Foods always dreamed of filling Australian supermarket shelves with authentic Korean-made products of only the finest quality. As a second generation Korean Australian, he aspired to utilise his cultural knowledge to contribute towards the curation of real Korean food and cultural experiences across the nation. 

In 2018, a core team of industry-leading experts was gathered and Asiana Foods was established to make this vision come true. Since then, Asiana Foods has been a driving force behind the Korean food shelves within independent grocers and Australia’s biggest supermarket chains. Today, we stand firmly committed to providing support to our local communities, nurturing vibrant communities and empowering them to thrive.

Specialists in the sourcing, importing & distribution of Korea’s best-selling products

Asiana Foods is currently one of Australia’s most reputable wholesale distributors, providing a diversity of local and imported products of unparalleled quality for price. Our exceptional level of service, stemming from our deep understanding of the local market and diverse experiences, enables us to closely collaborate with clients in sourcing the optimal products. Our extensive product range encompasses a diverse selection of confectionery, snacks, groceries, condiments, and beverages.

We have played a pivotal role in helping numerous local brands establish themselves in the Australian industry, all while witnessing the ever-increasing interest in Korean culture. Our ongoing partnerships with major supermarket chains like Coles and Woolworths reinforces our competence and unwavering dedication to the thriving success of Korean food in the Australian market.

Diverse network of trusted partners

The key to our success lies in our robust and longstanding rapport we maintain with our local and global suppliers. Asiana Foods takes great pride in partnering with renowned Korean suppliers, ensuring a superior purchase and distribution experience that is founded on trust and loyalty. Our suppliers maintain HACCP accreditation and comply with Australian food safety regulations and industry standards. Our commitment to meticulous supplier screening is paramount as we cultivate mutually beneficial relationships among our company, employees and partners.

Our Values

  • 1

    Asiana Foods is steadfast in its commitment to ethical management, social responsibilities, and transparency, embarking on an ongoing mission to become the foremost trusted distributor of Korean food in Australia.

  • 2

    With open and consistent communication, we collaborate closely with your team to identify the optimal approach for meeting your requirements. Upholding a high standard of service, we strive to provide unparalleled wholesale ordering experiences, ensuring your utmost satisfaction.

  • 3

    Our dedication lies in the relentless improvement of our supply chain capabilities to meet client needs, fostering seamless connections between Australian grocers and Korean distributors, thereby narrowing the gap and enhancing efficiency.